OVCA SHAUN V »REŠIMO DREVESA« / SHAUN THE SHEEP “SAVE THE TREES”
Richard Goleszowski, JP Vine
VB/GB, 2007, BetaSP, 10’
Serija, namenjena otrokom, starim od 5 do 10 let, prikazuje komične dogodivščine mlade ovčice, ki spravlja svoje prijatelje s kmetije v številne posrečene in ponesrečene situacije, pri tem pa se mirna dolina spreminja v razuzdan pašnik. Lik Shauna se je prvič pojavil v kratkem animiranem filmu A Close Shave, za katerega je režiser Nick Park prejel tudi oskarja.
Targeted at kids 5–10, Shaun the Sheep follows the comedic misadventures of a young sheep who leads his barnyard buddies into all sorts of funny and calamitous situations, turning peace in the valley into mayhem in the meadow. As a character, Shaun was first introduced in director Nick Park’s Oscar-winning animated short A Close Shave.
DOMA PRI PIBU IN POGU / AT HOME WITH PIB & POG
Peter Peake
VB/GB, 2007, BetaSP, 5’15”
Aardmanovi plastični igrački za svetovno televizijsko publiko otrok uprizarjata divje izbruhe jeze.
Aardman’s plastic playthings stage violent tantrums for a worldwide children’s television audience. Pib and Pog get into a lot of trouble at home.
Aardman Studios letno v povprečju ustvari petdeset televizijskih reklam. Produkcija reklamnih oglasov, s katero so začeli v zgodnjih 80. letih, je imela za studio vedno velik pomen, ne le zaradi zaslužka, pač pa tudi za razvijanje tehničnih in kreativnih sposobnosti studijske ekipe. Pripovedovanje zgodb v pičlih tridesetih sekundah je težak izziv, ki vsekakor zahteva veliko zbranost režiserja. Za vsako naročilo so potrebne sveže ideje in novi pristopi. Pri Aardmanu so posneli tako velike mednarodne oglasne kampanje, ki so nastajale vrsto let, kot posamezne nizkoproračunske oglase, narejene v nekaj tednih. Tako prvim kot drugim se posvečajo z enako mero predanosti in ustvarjalne mrzlice.
V programu oglasov studia Aardman na letošnji Animateki si boste ogledali reklame, ki so bile ustvarjene od 80. let pa vse do danes. Sredi devetdesetih so začeli izdelovati računalniške (CGI – computer generated imagery) reklame in njihovo število vsako leto narašča. CGI je še eno pomembno orodje pri izdelavi reklam visoke kreativne kakovosti, ki omogoča učinkovit in kreativen prenos sporočila. Animacijo »stop-frame« uporabijo, kjer to zahteva ustvarjalni proces, in ena tehnika ni izpodrinila druge, temveč se v studiu kreativno dopolnjujeta. CGI in »stop-frame« si stojita ob strani in bosta tudi v prihodnje. Animacije studia Aardman se vsak dan prevajajo po celem svetu. Kreativnost uspešno odgovarja na izzive multimedijskega sveta ter priča o visokih merilih produkcije in predanosti podjetja.
Kieran Argo
Aardman continues to produce, on average, around fifty television commercials each year. Commercials production which began in the early 1980’s has always been important to the company not just for the revenue they generate but for the development of technical and creative skills. The challenges of telling a story in just thirty seconds are demanding and certainly focus the director’s mind. Each job requires fresh thinking and novel approaches. Aardman has seen major international campaigns that lasted many years and individual small budget productions that last just a few weeks. Each one is approached with the same level of commitment and creative enthusiasm.
In the Aardman commercials programme presented at Animateka this year you will see commercials from as far back as the 1980’s and the intervening years right up to the present day.Since the mid-1990’s computer generated imagery (CGI) commercials have been produced and the number of CGI commercials continues to grow each year. CGI is yet another important tool employed to achieve the same result, that is, to produce a commercial of high creative quality that tells a story and gets the message across effectively and with creative flair. Stop-frame model animation will always be employed where it is creatively required and one is not going to replace the other. CGI and stop frame can co-exist quite happily and will continue to do so. Every day, somewhere in the world an Aardman commercial is broadcasted. It is testament to the high production values and industrious commitment of the company that this high volume of creative work continues to meet the challenges of the multi-mediated world we live in.
Kieran Argo
Pirates, Richard Goleszowski
Teatime, Steve Harding-Hill
Fruit Camp, Luis Cook
Dog Walking, Luis Cook
Beachball, Luis Cook
The Mole, Scott Pleydell-Pearce
Leader of Lurpak, Peter Lord
Dasani, Arthur Cox
Leaving, Luis Cook
BT Pigs: Pig Power, Dave Alex Riddett
Boogie, Scott Pleydell-Pearce
Leaving Home, Stefan Marjoram
Titanic, Peter Peake
Rap, Scott Pleydell-Pearce
Frank, Nick Park
Rocket, Luis Cook
Get Dirty, Dave Osmond
Get in the Know, Peter Lord
Pigs, Nick Park
Clay, Luis Cook
Rollercoaster, Peter Lord
Spoony, Scott Pleydell-Pearce
Hipotecas, Tim Ruffle
Wind in the Willows, Stefan Marjoram
She Was Great,Steve Harding-Hill
Puppets, Peter Lord
Daisy Yo Toy, Peter Peake
Special K Fatal Flaws, Luis Cook
Mr Potato Head, Peter Peake
Polar Bear, Peter Peake
Paintings, Bobby Proctor
Pintlings, Darren Walsh
Space, David Sproxton
Welcome Home, Luis Cook
Heartburn Hotel, Luis Cook
Toyland, Busty Kelp
Get Stuck In, Peter Lord
Oops, Dave Alex Riddett, Paul Smith, Ollie Reed
3 Pigs, Steve Harding-Hill
Not Fade Away, Peter Lord
Starburst, Dave Alex Riddett, Sam Fell
Pib and Pog, Peter Peake
Smartipants,Luis Cook
Robot, Busty Kelp
Montage, Stefan Marjoram
Coconut, Lime and Chilli, Steve Harding-Hill
Braces, Rich Webber
Tarrah, Luis Cook
Britain is Watching, Peter Peake
Jing Bang, Alan Short
Luggage, Luis Cook
Balloon, Luis Cook
Chameleon, Peter Peake
Nobs in Space, Luis Cook, Dave Alex Riddett
Western, Peter Peake
Project Smokester, Peter Peake
Arrival, Steve Harding-Hill
4 in 1, Busty Kelp
Pablo, Nick Park
Snail, Luis Cook
Yellowbelly, The Brother’s McLeod
Bananas, Alan Short
H-H-Hot, Merlin Crossingham
Bungee, Luis Cook
Pool, Steve Harding-Hill
Ginger, Peter Lord
Ticket Machine, Luis Cook
Nascar, Darren Robbie
Carol, Nick Park
Hoots Mon, Dave Sproxton, Dave Alex Riddett
Orange, Alan Short
Planner Female, The Brother’s McLeod